During the COVID-19 pandemic, domestic abuse increased by 30%. Interval House, a Toronto-based women's shelter, wanted to get discreet, lifesaving information into the hands of women who needed it. We infiltrated one of the few places they were able to go alone; the grocery store.
WINNER - Out-of-Home - Single
AToMiC Awards
GOLD - Experiential Engagement
SILVER - Out-of-Home
BRONZE - Niche Targeting
Cannes
SHORTLIST - Media: Small-Scale Ambient
Clios
BRONZE - Out-Of-Home
Effies
BRONZE - Sustained Success
Epica Awards
SILVER - Public Interest - Gender Equity
SILVER - Experiential & Shopper Marketing
BRONZE - Public Interest - Social
Marketing Awards
MERIT - Small Scale Ambient
MERIT - Point-Of-Purchase
Media Innovation Awards
GOLD - Best New Insight
GOLD - Best in OOH
GOLD - Best in Niche Targeting
Shopper Innovation Awards
GOLD - Acting on Insights
GOLD - Overcoming Challenge
GOLD - Targeting
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Art Direction - Justin Turco