• Work
  • About

Jill Mack

  • Work
  • About

Fruit that helps you live a healthier life

During the COVID-19 pandemic, domestic abuse increased by 30%. Interval House Women's Shelter wanted to discreetly get lifesaving information into the hands of women who needed it. We infiltrated one of the few places research showed they were able to go alone; the grocery store.

Credits

My Role: Copywriting and Creative Direction

Art Direction: Justin Turco

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Applied Arts

WINNER Out-of-Home Single

AToMiC Awards

GOLD Experiential Engagement

SILVER Out-of-Home

BRONZE Niche Targeting

Cannes

SHORTLIST Media Small-Scale Ambient

Clios

BRONZE Out-Of-Home

Effies

BRONZE Sustained Success

Epica Awards

SILVER Public Interest Gender Equity

SILVER Experiential & Shopper Marketing

BRONZE Public Interest Social

Marketing Awards​​

MERIT Small-Scale Ambient

MERIT Point-Of-Purchase

Media Innovation Awards

GOLD Best New Insight

GOLD Best in OOH

GOLD Best in Niche Targeting​

Shopper Innovation Awards

GOLD Acting on Insights

GOLD Overcoming Challenge

GOLD Targeting

 

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