During the COVID-19 pandemic, domestic abuse increased by 30%. Interval House, a Toronto-based women's shelter, wanted to get discreet, lifesaving information into the hands of women who needed it. We infiltrated one of the few places they were able to go alone; the grocery store.
Credits
My Role: Copywriting and Creative Direction
Art Direction: Justin Turco
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Applied Arts
WINNER Out-of-Home Single
AToMiC Awards
GOLD Experiential Engagement
SILVER Out-of-Home
BRONZE Niche Targeting
Cannes
SHORTLIST Media Small-Scale Ambient
Clios
BRONZE Out-Of-Home
Effies
BRONZE Sustained Success
Epica Awards
SILVER Public Interest Gender Equity
SILVER Experiential & Shopper Marketing
BRONZE Public Interest Social
Marketing Awards
MERIT Small-Scale Ambient
MERIT Point-Of-Purchase
Media Innovation Awards
GOLD Best New Insight
GOLD Best in OOH
GOLD Best in Niche Targeting
Shopper Innovation Awards
GOLD Acting on Insights
GOLD Overcoming Challenge
GOLD Targeting