During the COVID-19 pandemic, domestic abuse increased by 30%. Interval House Women's Shelter wanted to discreetly get lifesaving information into the hands of women who needed it. We infiltrated one of the few places research showed they were able to go alone; the grocery store.
Credits
My Role: Copywriting
Art Direction: Justin Turco
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Applied Arts
WINNER Out-of-Home Single
AToMiC Awards
GOLD Experiential Engagement
SILVER Out-of-Home
BRONZE Niche Targeting
Cannes
SHORTLIST Media Small-Scale Ambient
Clios
BRONZE Out-Of-Home
Effies
BRONZE Sustained Success
Epica Awards
SILVER Public Interest Gender Equity
SILVER Experiential & Shopper Marketing
BRONZE Public Interest Social
Marketing Awards
MERIT Small-Scale Ambient
MERIT Point-Of-Purchase
Media Innovation Awards
GOLD Best New Insight
GOLD Best in OOH
GOLD Best in Niche Targeting
Shopper Innovation Awards
GOLD Acting on Insights
GOLD Overcoming Challenge
GOLD Targeting