• Work
  • About

Jill Mack

  • Work
  • About

During the COVID-19 pandemic, domestic abuse increased by 30%. Interval House, a Toronto-based women's shelter, wanted to get discreet, lifesaving information into the hands of women who needed it. We infiltrated one of the few places they were able to go alone; the grocery store.

Credits

My Role: Copywriting and Creative Direction

Art Direction: Justin Turco

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Applied Arts

WINNER Out-of-Home Single

AToMiC Awards

GOLD Experiential Engagement

SILVER Out-of-Home

BRONZE Niche Targeting

Cannes

SHORTLIST Media Small-Scale Ambient

Clios

BRONZE Out-Of-Home

Effies

BRONZE Sustained Success

Epica Awards

SILVER Public Interest Gender Equity

SILVER Experiential & Shopper Marketing

BRONZE Public Interest Social

Marketing Awards​​

MERIT Small-Scale Ambient

MERIT Point-Of-Purchase

Media Innovation Awards

GOLD Best New Insight

GOLD Best in OOH

GOLD Best in Niche Targeting​

Shopper Innovation Awards

GOLD Acting on Insights

GOLD Overcoming Challenge

GOLD Targeting

 

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