Whatever you believe, Mount Pleasant Group of Cemeteries believes it matters.
Mount Pleasant was the first cemetery to welcome people of all faiths. To remind people that we’ve been open to all for 200 years, we created ads that featured one afterlife belief on one side, and a different afterlife belief associated with a different religion on the other.
Credits:
My Role: Copywriting
Art Direction: Justin Turco
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WINNER Consumer Print Single