GOODNORTH ICE CREAM

Fitness, meet ice cream.

Nestle was launching a new low calorie, high protein dessert. The budget was small but the news was big - ice cream that was actually good for you. We were tasked with creating a social campaign that would speak to fitness enthusiasts and those who aspired to be them. We took inspiration from fitness motivational posters to create sharable messages of ice cream that fit into your fitness routine.

We also created videos using the OG fitness influencers - the fitness figures from workout machines, how-to diagrams and fitness apps. Now even they can enjoy ice cream.