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Jill Mack

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Live by the Leaf Platform Launch

We showed everyone how much the leaf in our logo means to us, and launched with a spot that blended our Canadian roots with a more modern image of the country.

And because Canadians have comedy in our DNA, we had some fun with other Canadian truths.

🤝

Copywriting: Taylor McCarthy, and Mike Shuman

Art Direction: Justin Turco, Chris Paleczny, and Scott Johnson

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