Live by the Leaf Platform Launch
We showed everyone how much the leaf in our logo means to us, and launched with a spot that blended our Canadian roots with a more modern image of the country.
And because Canadians have comedy in our DNA, we had some fun with other Canadian truths.
🤝
Copywriting: Taylor McCarthy, and Mike Shuman
Art Direction: Justin Turco, Chris Paleczny, and Scott Johnson