Petro-Canada

Live by the Leaf

Petro-Canada wanted Canadians to know they were one of the few truly Canadian fuel brands. With a logo and name that couldn’t be more obviously Canadian, we knew we’d have to show that we understand Canadians on a deeper level. 

We told everyone how much the leaf in our logo means to us, and launched with a spot that blended our Canadian roots with a more modern image of the country.

And because Canadians have comedy in our DNA, we had some fun with other Canadian truths.

Shoutouts: 

Copywriting: Jill Mack, Taylor McCarthy, and Mike Shuman

Art Direction: Justin Turco, Chris Paleczny, and Scott Johnson

Creative Direction: Darren Clarke