Mastercard's Priceless Cities program hooked up with Apple Music to create music experiences in Toronto and Montreal. Local musicians and music insiders picked their favourite things to do in each city and paired them with a playlist.
We worked with The Mill to launch the program in both Toronto and Montreal.
We took over Bloor-Yonge station with lines that blended experiences with the perfect song. All without ever actually mentioning the artist or song. Lawyers, amirite?
