Mastercard's Priceless Cities program hooked up with Apple Music to create music experiences in Toronto and Montreal. Local musicians and music insiders picked their favourite things to do in each city and paired them with a playlist.
We took over Bloor-Yonge station with lines that blended experiences with the perfect song. All without ever actually mentioning the artist or song. Lawyers, amirite?
Credits:
My Role: Copywriting
Art Direction: Justin Turco