STAEDTLER needed to launch a pen for human artists. The problem was, all everyone could talk about was the rise of A.I. So we wrapped the launch in an ode to the unmatched brilliance of the human hand.
Credits
My Role: Copywriting/Creative Direction
Art Direction: Dan Bennett
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One Show
BRONZE Health & Wellness Radio
MERIT Radio & Audio Craft
Clios
BRONZE Public Service Radio
Epica Awards
GOLD Radio Advertising
SILVER Media Innovation Traditional
BRONZE Copywriting & Storytelling
ADCC
SILVER Radio Public Service
BRONZE Best Copywriting
Communication Arts
WINNER Public Service Radio
Marketing Awards
SILVER Craft Sound Design
SILVER Public Service Radio
AToMiC Awards
BRONZE Public Service Radio
Media Innovation Awards
BRONZE Best in Audio
Applied Arts
WINNER Copywriting
WINNER Cause-Related Advertising
WINNER Radio
WINNER PSA