We used 48 donated parts from past radio commercials to create a message about how important it is to give things (like your organs) a second life. To make sure our message was timely, we launched it during National Organ & Tissue Donation Week.
Credits
My Role: Copywriting/Creative Direction
Art Direction: Justin Turco
Copywriting Support: Lynn Sparrow
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One Show
BRONZE Health & Wellness Radio
MERIT Radio & Audio Craft
Clios
BRONZE Public Service Radio
Epica Awards
GOLD Radio Advertising
SILVER Media Innovation Traditional
BRONZE Copywriting & Storytelling
ADCC
SILVER Radio Public Service
BRONZE Best Copywriting
Communication Arts
WINNER Public Service Radio
Marketing Awards
SILVER Craft Sound Design
SILVER Public Service Radio
AToMiC Awards
BRONZE Public Service Radio
Media Innovation Awards
BRONZE Best in Audio
Applied Arts
WINNER Copywriting
WINNER Cause-Related Advertising
WINNER Radio
WINNER PSA