We used 48 donated parts from past radio commercials to create a message about how important it is to give things (like your organs) a second life. To make sure our message was timely, we launched it during National Organ & Tissue Donation Week.
Awards & Recognition
One Show
2023 BRONZE, Health & Wellness, Radio | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2023 MERIT, Radio & Audio, Craft | Canada's Organ & Tissue Donation Community "The Donated Commercial"
Clios
2023 BRONZE, Public Service, Radio | Canada's Organ & Tissue Donation Community "The Donated Commercial"
Epica Awards
2022 GOLD, Radio Advertising | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2022 SILVER, Media Innovation - Traditional | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2022 BRONZE, Copywriting & Storytelling | Canada's Organ & Tissue Donation Community "The Donated Commercial"
ADCC
2022 SILVER, Radio - Public Service | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2022 BRONZE, Best Copywriting | Canada's Organ & Tissue Donation Community "The Donated Commercial"
Communication Arts
2022 Winner, Public Service - Radio | Canada's Organ & Tissue Donation Community "The Donated Commercial"
Marketing Awards
2023 SILVER, Craft - Sound Design | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2023 SILVER, Public Service - Radio | Canada's Organ & Tissue Donation Community "The Donated Commercial"
AToMiC Awards
2023 BRONZE, Public Service - Radio | Canada's Organ & Tissue Donation Community "The Donated Commercial"
Media Innovation Awards
2022 BRONZE, Best in Audio | Canada's Organ & Tissue Donation Community "The Donated Commercial"
Applied Arts
2022 WINNER, Copywriting | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2022 WINNER, Cause-Related Advertising | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2022 WINNER, Radio | Canada's Organ & Tissue Donation Community "The Donated Commercial"
2022 WINNER, PSA | Canada's Organ & Tissue Donation Community "The Donated Commercial"