Let the leaf lead you

We showed everyone how much the leaf in our logo means to us and launched with a spot that blended our Canadian roots with a more modern image of the country.

And because Canadians have comedy in our DNA, we had some fun with other Canadian truths.

Credits:

My Role: Copywriting

Copywriting Support: Taylor McCarthy, and Mike Shuman

Art Direction: Justin Turco, Chris Paleczny, and Scott Johnson