Because people can’t regrow limbs
WSIB wanted to remind young workers to be careful. After all, they’re only human.
Hey you, LOOK OUT!
That’s basically the feeling we wanted to evoke in young workers entering the summer job season. We helped WSIB target young Canadians on social with a blend of the humour and unpolished animation they love to remind them that bad things can happen on the job if they’re not following safety guidelines.
FYI: My role on this project was to provide creative direction for the stellar creative team of Shea Banting-Hallford and Laurissa Mallen.