That’s basically the feeling we wanted to evoke in young workers entering the summer job season. We helped WSIB target young Canadians on social with a blend of humour and unpolished animation to remind them that bad things can happen on the job if they’re not following safety guidelines.
FYI: My role on this project was to provide creative direction for the stellar creative team of Shea Banting-Hallford and Laurissa Mallen.